Featured Articles

Simple Guidelines for Efficient Farm Duty Motors

Simple Guidelines for Efficient Farm Duty Motors

Motors for agricultural applications need to be durable and reliable in the harshest conditions, and the time it takes to install or repair a farm duty motor can be significant. As a result, the initial price point is just one factor when evaluating the overall cost of a motor. Maintenance and upkeep challenges also need […]


Gear Reducers: The Basics

Gear Reducers: The Basics

What is a Gear Reducer, anyway? In the world of mechanical power transmission, there are a lot of moving parts, and things can get complicated quickly. A very important part of these systems are gearboxes – compound machines that transfer power from a prime mover to a load. Gear reducers are the primary focus of […]


Soft Starters

Intelligent and Adaptive Soft Starters: The WorldStart IQ

Our need to adapt to change is no different than the end-users who are out in the field every day. When we improve a product, it helps our customer base perform more efficiently, saving them time and money, and creating measurable results for their business. So when we talked to our customers, we heard how […]


Variable Frequency Drives

Innovation in Variable Frequency Drives: The WorldDrive Product Line by WorldWide Electric

Most of the time, coming up with the optimal solution takes more energy and time than actually executing the plan and having the systems installed. As WorldWide Electric continues to serve more industries that encounter specific and challenging situations, we’re learning that a diversified product line – with standard and modified options available – enables […]


Rotor Rotation of AC Motors

Rotor Rotation of AC Motors

As mentioned in our previous article on rotating magnetic fields of AC motors, this article will review how a magnetic field actually creates torque and rotates the load. If you’re new to this series, you may want to start at our article on the construction of AC motors. Otherwise, we’ll jump right into rotor rotation. […]


Rotating Magnetic Fields & AC Motor Operation

Rotating Magnetic Fields & AC Motor Operation

To understand AC motor operation, it’s important to look into the development of rotating magnetic fields. These magnetic fields follow the fundamentals of electromagnetism to rotate the shaft of an AC motor. Let’s take a closer look at an electric motor stator. Remember that the construction of an AC motor stator is a hollow cylinder […]


About AC Motor Magnetism & Electromagnetism

About AC Motor Magnetism & Electromagnetism

AC motor magnetism and electromagnetism are a critical part of overall operation. All magnets attract and hold metals such as iron and steel. A magnet will maintain a “north-south” position if it’s free to move (like the needle on a compass). Magnetic Lines of Flux An invisible force, known as “lines of flux,” allows magnets […]


Electric Motors: How to Read the Nameplate

Electric Motors: How to Read the Nameplate

When it comes to purchasing an electric motor, it is critical to understand the specifications detailed on the motor nameplate. The information on the nameplate communicates what the motor can do and provides the information needed to choose the right electric motor for your application. Having the right motor ensures efficiency and product longevity and […]


The Construction of AC Motors

The Construction of AC Motors

If you read our previous article, AC Motors: Basic Terminology, then you now understand: The purpose of AC motors NEMA standards for electrical equipment, and The basic concept of torque, speed, and horsepower. We’ll now discuss the construction of AC motors so you will be able to identify key differences of motor parts and how […]